Retail is at the heart of Imperium Marketing. No one knows more about B2B2C sales and marketing through the retail channel than us. We have been running effective in-store sampling and sales solutions programmes for over 16 years. We have gathered great retail merchandising and field sales experience across almost every retail sector.

Successful product launches, retail displays and presence marketing require real expertise. Imperium Marketing’s knowledge and understanding of retailers and consumer behaviour in a retail environment provide our clients with valuable in-store insights and their customers with truly compelling experiential services.

Imperium Marketing Mystery Shopping Offering for the Retail Sector

Imperium Marketing team are retail mystery shopping experts. We can provide a detailed review of your stores by providing anecdotal information and by capturing hard evidence. We do this by using our nationwide field team to complete detailed retail mystery shopper reports using a combination of customised mystery shopper surveys, video mystery shopping, audio recording and image capture.  Each survey and programme that we deliver is made-to-measure  for your retail model.

Supporting leading West Africa Retail brands

Imperium Marketing supports you by providing detailed customer insights whether you’re a department store, supermarket, clothing retailer or bank.  By conducting mystery shopping you will have a greater understanding of your strengths and weaknesses and this, in turn, will enable you to make positive changes to help you develop your customer service offer.

Our retail mystery shoppers can cover

  • Customer engagement

  • Rapport building and identifying customer needs

  • Commercial awareness and selling skills

  • Cashier service

  • Housekeeping, merchandising and POS material

  • Post-sales communication and online fulfillment

Our Clients retail mystery shopping insights data help you to:

  • Understand missed sales opportunities and implement training for improvement

  • Identify at store level areas of non-compliance to enable change to be instigated

  • Verify that advertising campaigns are launched on time and executed properly

  • Seek opportunities to improve the consumer journey through the store and increase buying opportunities

After the retail mystery shop reports have been completed, you will have access to a comprehensive suite of reports.  Configured to your unique retail environment and delivered through our state of the art retail customer insights reporting dashboard.

Our experienced team will help you to reveal the story behind the numbers.

Call us on +234 906 000 7394 or email us-