Do you desire to dominate your market space, achieve sustained and profitable growth? If your answer is yes, you are on your way to its realization.
When do you need an outsourced marketing company?
When your business struggles to identify the right marketing techniques to get the desired sales for your company.
When you have challenges managing your sales team.
When you are not sure whether the sales agents are the right team or they are under-performing
When generating leads or qualifying leads appears to be a herculean task for your company.
If you desire to be on the top page of google search. An SEO expert is required.
When your website requires a constant content management and business requires consistent content marketing.
Advantages of Outsourcing Marketing Services
Real and result-driven marketing requires a wide range of expertise. The dynamic marketing team includes; strategists, analysts, product specialists, brand managers, communications professionals, event organizers, SEO specialists, search specialists, marketing automation specialists, copywriters, creatives – the list goes on and on. Hiring a large enough staff to cover all bases isn’t often feasible, and it’s expensive even when it is. Given the rapid technology changes in our era, even the best in-house team can fall behind as new areas of expertise become necessary. Finding and maintaining a marketing staff with the right expertise at the right cost point is very difficult.
That’s where an outsourced marketing company can step in. Suddenly you have marketing experts with specialized skills that you can assemble into a team that is specific to your immediate needs. This team can then be retained for follow-up efforts, adjusted to meet changing needs, or totally revamped if the next assignment requires a markedly different combination of expertise and skillsets. Marketing firms are also often already familiar with your target market from other projects, as well as more aware of the many marketing channels and opportunities available. Your business benefits from the combined experience brought by the marketing team while avoiding the stress and costs of training and retraining a less broadly specialized in-house team.
Markets are consistently evolving in today’s fast-paced world, and no company wants to play the back role. Companies need the strategic and organizational mobility to shift gears at a moment’s notice, and outsourcing allows you to have an instantly prepared and specialized team available whenever a shift requires adapting your marketing strategy. It also enables your company to explore new approaches without a long-term commitment.
This flexibility also extends to hours and staffing. With an outsourced marketing team, you only pay for the services used for the length of time needed. The urgency of marketing naturally ebbs and flows, and your outsourced marketing resources can appear and disappear from your payroll in tandem with your business activity.
The fixed payments of outsourcing may appear to be more expensive at the onset, but the money saved is almost always higher. Fixed costs in people, technology, and facilities often account for the largest portion of a marketing budget. The assembly of a modest in-house department is an investment that easily stretches into six figures. It also creates an area of year-round overhead – including retirement benefits, health insurance, vacation pay, etc. – that becomes an immovable, fixed expense. Finding competent executives with the right expertise also takes time and money. Outsourcing will save you both.
Top-notch Industry Knowledge
More often than not, an outsourced marketing firm has a stake in diverse clients and industries, which gives you an advantage. Cross-industry experience allows firms to develop a comprehensive strategy based on observation of a wide sample of businesses and industries. The experience gained from supporting many businesses enables marketing firms to better evaluate how to support yours.
How We Work With Our Clients
Needs Assessment Meeting with our clients
Conduct and work with the customized strategy plan developed for clients
Assign a project manager who manages clients specific needs ranging from content writing, SEO, online presence, creative works
Outsourcing your marketing team is a big decision for any company. Let us get to truly know and understand your company and its needs, so we can make the right choice for the future growth of your company. When you put your organization into Imperium Marketing`s hands, we will be the marketing department that brings results.
Call today to schedule a briefing meeting with our team. +234 906 000 7394.