Imperium Marketing’s financial services division offers end-to-end sales solutions designed to reach businesses, individuals and retail merchant clients.

Financial services are a highly regulated and highly competitive environment and Imperium Marketing’s primary objective is to increase our clients’ sales and market share, drive customer brand loyalty and maximize merchant and card acceptance.

Imperium Marketing financial services teams draw upon a range of experts to provide our clients with a tailored mix of focused activities. Traditional field sales programmes for card memberships, merchant activation, and terminal testing can be combined with customer support, mystery shop auditing and account management. Our highly skilled financial sales and service agents are trained to deliver superior concierge and customer services alongside in-depth product knowledge and compliance with the highest levels of quality assurance and industry regulation.

Our Mystery Shopping Offering for the Financial Sector

We provide in-depth mystery shopping research for banks, building societies and financial services companies. Whether you’re evaluating interactions between staff and customers or reviewing the delivery of savings, investments and mortgage advice, our visits will give your compliance, audit and customer experience teams detailed customer insights.

Our mystery shopping programmes are built to look at key moments within the financial sales journey to help you understand organisational performance. We audit your organisation by capturing hard evidence to assess a range of customer service touchpoints. We do this by using either covert video mystery shopping, audio device recording or by detailed written mystery shopping reports.

Each programme we deliver is a made-to-measure fit, so whether you’re a bank, building society or other financial services organisation the criteria will be a match for your needs.

Our financial services coverage

  • Building Society and bank branches

  • Financial call centres mystery shopping

  • Home visits and financial appointments

  • Insurance and insurance-based products

  • Online Enquiries

Financial service customer insights

With detailed evidence captured, you will be able to review any number of customer-facing scenarios. These will help you:

  • Minimise the risks associated with compliance failure

  • Adapt your training programmes and implement remedial action if required

  • Identify at a branch and team level areas of poor performance

  • Ensure that organisational values are embedded with the business

  • Seek opportunities to improve the consumer journey and increase staff awareness of the importance of a consumer-centric approach

Evaluate the following areas of interest:

  • Mortgages Interviews

  • Consumer Credit and Loans

  • Savings

  • Insurance

  • Investments

  • Pensions Advice

After the mystery shopper visits have been completed you will have access to a comprehensive suite of reports delivered through our online digital reporting dashboard.

If you would like to find out more or see our reporting platform in action why not contact us. Our experienced financial services mystery shopping experts will be happy to support you.

Call us on +234 906 000 7394 or email